Services – On Balance

On-Balance Services

Our focus is on driving top line growth by making your marketing and sales activities more effective. Committed technologists ourselves, we use technology to make those gains possible and we find ways to gain efficiencies throughout your business by introducing new technology and improving what you already have. Frequently, adjustments to the organization itself provide ways to gain further efficiencies and so we look for those, too. Bigger top line, plus more efficient operations yields better bottom line..

Reach

Improve your ability to reach the right customers by honing your messaging and by leveraging the resources needed to facilitate the new order of inbound buying that rules the marketplace today.

Strategic planning, process planning and execution
Message development and refinement
Preparing the materials
- Site, collateral, blogs, PR, etc Implementing marketing automation
Deliver a standard marketing program process
Train team on our standard process
- Supporting their execution of our standard process
- Project management for selection and implementation of automation tools

Touch

Increase the effectiveness of your sales activities by, to the full extent practical in your industry, adjusting the sales process to support selling to informed buyers arriving through mode, with standardized sales process and supported by meaningful performance metrics.

Strategic planning, process planning and execution
Prospecting, developing and closing deals
Deliver a standard sales process
Train team on our standard process

Tech

Gain advantage by leveraging the right systems, whether to support your sales and marketing activities, to streamline related functions, or in the technology that comprises your product offerings.

Strategic planning, process planning and execution
Product planning, development and management
Project management and outsourced development
Deliver a standard process for product development
- Workshops around our process
- Product development mentoring

Org

Enhancement to your bottom line sometimes is found not only in adjusting the way you go to market and what you bring to market but also in how you are configured to carry everything forward. Optimizing teams can have a major impact on a business’ success. Whether getting the right people into the right seats at your company means moving people around or moving some out and others in, we have the experience to help manage these kinds of change and more.

Selection and maintenance of the right legal entity for your situation
Financial aspects of growth
- Bootstrapping, Angel Investments, Venture Funds, Alternatives
Developing the right way to tell your story
- Pitch decks, deal books, offering statements
Administrative aspects of running your business
- Growth planning, dealing with leases and landlords, HR matters